Hello, I am Lupi, the creator of LURA.
Natural stones have been my calling before I began
to create Lura in early 2021. 

Natural stones stimulated my creative mind and it couldn’t stop spinning until I laid my hand on a piece of paper and a sharp pencil to start sketching a beautiful design of my signature natural stone jewels that you see in Lura’s collection today.

I always liked different and unusual shapes and designs, this leads me to learn about how to cut my stones.

Learning and experimenting different cuts, patterns, shapes and facets to create new designs is very stimulating to my creative mind and soul. 

It is not only about the clarity of the stones , it is also taking into account how to preserve the extraordinary beauty that nature has created. 

Searching for new stones is also becoming an excitement adventure, Indonesia has an abundance of natural resources from undiscovered mines.

Every single piece of LURA jewelry is special. Although each piece has the same design, each stone has its own pattern and detail as well as it’s own color palette. You’ll never use the same piece of jewellery which has been carefully handcrafted one by one, step by step by our talented silversmiths. From necklace chains, rings, bracelets or earrings, our jewelry will always be a one of a kind piece.

Thank you for falling in love with LURA as I am falling in love with natural stones and treasure creating this special piece for you.